In order to recruit more volunteers for the ‘Special’ Police Force, a campaign was designed to encourage everyday people to join up and also to promote their efforts within the local community.

Current Specials from the area were photographed for use within the campaign, which encouraged interest from their communities as well as the public in general.

This poster was designed to be used in conjunction with leaflets and full size ‘cutouts’. Mirror plastic has been stuck to the 'face' area of the poster to allow potential recruits to see themselves ‘in uniform’.

Click here to view a case study of work by In Sync Design.

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