The Butterfly Hospice Trust
New branding / logo
Previous logo
Above: This is the previous logo used for this charity. It is difficult to read and the proportions are out of balance.
The Butterfly Hospice Trust | New logo
Above: The new logo In Sync Design were commissioned to create. We designed a square and a longer style that could be used depending on the size and shape required.
If you have a requirement for a versatile and modern logo or branding system - give us a call to discuss your specific project!
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Before & after stationery set
Above: The previous stationery set used by the Butterfly Hospice Trust
Above: The new set of stationery that In Sync Design were commissioned to create.
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New folder for multiple purposes
The Butterfly Hospice Trust | New Folder
We designed this folder so that it could be used to send or hand out to many different people. From potential patients and their relatives ~ containing information leaflets regarding the care options available at the Hospice, through to potential corporate partners with information regarding the many ways in which they can help.
When we design a folder such as this, we advise and ensure that the information on the folder is not likely to change in the near future so that advantage can be taken of longer print runs which makes the item more cost-effective.
Information that will be updated or subject to frequent change can be incorporated on the leaflets that are cheaper to produce and can be printed on much shorter print runs - avoiding waste.
The Butterfly Hospice Trust | New Folder
A well-designed folder should represent your core values. In Sync Design always look at the unique selling points of each company or organisation and strive to create the perfect solution - to ensure the end result captures the character and personality of your establishment.
We can offer advice on how your current marketing can be improved. Give us a call to discuss your ideas and requirements. We are always happy to have a chat or even write a report discussing how your promotional marketing can be improved!
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Before & after set of leaflets for multiple purposes
Above: The previous leaflet set used by the Butterfly Hospice Trust. These lack consistency and are visually weak ~ compare these to the new leaflets on the right which use a colour coding system to denote the separate areas each leaflet is designed to promote.
Above: The new set of leaflets that In Sync Design were commissioned to create. These leaflets are colour coded and this system is also taken through to the website design.
(See below for examples of the new website for The Butterfly Hospice Trust.)
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Hospice website re-design
Above ~ Before: The previous website for The Butterfly Hospice Trust is quite bland and visually weak ~ compare the image to the new website on the right.
Above ~ After: The new website that In Sync Design was commissioned to create ensures that the site works on any device: desktop, laptop, tablet and phone ~ whatever device your potential clients use to view your website, In Sync Design will ensure it can be easily accessed and read.
Above ~ Before: The previous website for The Butterfly Hospice Trust lacks imagery - compare this to the new website on the right where many photographs are used to illustrate the topics discussed on each page.
Above ~ After: The new website that In Sync Design was commissioned to create uses many images to illustrate the narrative on each page. Some of the images are from stock libraries and In Sync Design also took many photographs that have been used for all of their promotional items.
Above ~ Before: Again, the previous website for The Butterfly Hospice Trust lacks imagery - compare this to the new website on the right where many photographs are used to illustrate the topics discussed.
Above ~ After: Here are some of the photographs for the new website that In Sync Design was commissioned to create for The Butterfly Hospice Trust. In Sync Design are extremely profficient at manipulating photographs using PhotoShop and LightRoom ~ We also offer training to people wishing to increase their skills set.
Above ~ Before: Again, the previous website for The Butterfly Hospice Trust lacks imagery - compare this to the new website on the right where many photographs are used to illustrate the topics discussed.
Above ~ After: Every page is vibrant and interesting. we have used images and colour to the best advantage, ensuring visitors are kept visually entertained and keep coming back to find out the latest news and events held by The Butterfly Hospice and their fantastic volunteers.
Above ~ Before: Again, the previous website for The Butterfly Hospice Trust lacks imagery - compare this to the new website on the right where many photographs are used to illustrate the topics discussd.
Above ~ After: Your staff are the most important part of your business, charity or organisation. Make them feel special by promoting their skills and worth within your website. The Butterfly Hospice showcase their staff and also their fantastic volunteers!
Above ~ Before: The previous website for The Butterfly Hospice Trust did not offer the facility to purchase items from their shop...
Above ~ After: Our new website for The Butterfly Hospice Trust is on a secure server (as are ALL the websites we produce). We ensured that all of their shop items were available to be purchased on-line and we also integrated the ability to make donations and purchase tickets etc in a secure and safe environment - So what's stopping you? Go on... give them money ~ they put it to very good use!!
The Butterfly Hospice Trust | New Signage
Strong, clear and above all - RELEVANT signage is critical ~ especially given the reason, such as it could be here, at a hospice for the very ill.
If you have a look at the before & after images here, you can see that the original signage does not stand out - especially when the garden is in full beautiful bloom. With the change of branding, the signage update is a priority. The new strong colours help to ensure that the signage is seen and recognised.
Keeping the information simple and directional is also important so that nothing is left to chance when people are in a hurry.
We can offer advice on how your current marketing can be improved. Give us a call to discuss your ideas and requirements. We are always happy to have a chat or even write a report discussing how your signage and way-finding can be improved!
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Hospice Signage
Above ~ Before: The previous signage for The Butterfly Hospice Trust was barely noticable on the approach - especially when any vehicle is parked or in front of the visitor on the approach. In the top left image above, the signage can hardly be seen and the angle of the road does not allow this to be viewed until you are very close and it is partly hidden by the wooden fence which is even more difficult to see from the low vantage point of a car.
Above ~ After: Our new signage for The Butterfly Hospice Trust is much clearer and follows the strong colours of the new branding. Signage has to be considered from the perspective of how it will be seen in all weathers and at night time as well as in the daylight. At each point, the information and instructional content has to be as easy to understand as possible to avoid any confusion.
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Hospice Vehicle Livery
The Butterfly Hospice Trust | New Van Livery
Van livery also needs to be strong & clear. The Hospice vans are used for a number of purposes and can be seen out and about in Boston & further afield so you never know who will see them and when. This offers an ideal opportunity to promote the charity & get people involved ~ therefore brief information in bullet points is essential as any more will not be read, especially if the vehicle is travelling at the time!
We can offer advice on how your current signage, livery & marketing can be improved. Give us a call to discuss your ideas and requirements. We are always happy to have a chat or even write a report discussing how your signage and way-finding can be improved!
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Photography improvements
The Butterfly Hospice Trust | Photo manipulation
In a busy environment, it's not always possible to arrange the perfect set for photographic purposes and using available light can be a little hit and miss. When we are commissioned to take photographs, we try our best to identify the best places for certain shots but these too can be limited. When we look at what we have taken, when back in our design studio, we tidy up the photographs we are going to use to ensure they look their very best.
Have a look at these examples where we have made some improvements to the images to ensure there are no distracting elements.
We can offer advice on your photographs to see how they can be improved. Give us a call or email your photographs so that we can discuss your ideas and requirements. We are always happy to have a chat or even write a report discussing how your images can be improved!
Above ~ Before: This photo has a few distracting elements that take the focus away from what the audience should be concentrating on.
Above ~ After: After working our magic (or perhaps Adobe PhotoShop and LightRooms magic!) you can see how this photograph has been improved.
Above ~ Before: Again, this photo has a few distracting elements that take the focus away from what the audience should be concentrating on.
Above ~ After: Using Adobe PhotoShop and LightRoom, you can see how this photograph has been tidied up and improved. Can you spot all the differences?!
Above ~ Before: In some environments there are elements that should not be removed (think a workmans helmet for example) the equipment near the matrons head has to be available and visible - we therefore could not remove it in post production even though we think it will make the photograph 'look better'.
Above ~ After: Again, using Adobe PhotoShop and LightRoom, we have tidied up this area where possible and brightened the overall look a little.